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Media & Marketing
Shopping & Retail
Only 16% of Singaporeans shop on social media: Can TikTok Shop break through?
58% of TikTok shoppers have discovered new products through content creators
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Societal Insights
1 in 2 Singaporeans feel inequality has grown in a decade
The survey identifies one’s socio-economic background as a key factor affecting the opportunities in life
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Media & Marketing
New survey shows S’poreans’ views on social mobility, education and work aspirations
The survey also highlights the perception of the importance of social connections and housing estates in social mobility
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Finance
What's driving debt? | Exploring debt patterns and financial awareness among Southeast Asians
62% in Southeast Asia currently hold debt or loans
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Media & Marketing
Singapore: Barbie movie captivates Gen Zs but leaves Millennials divided
Only about 4 in 10 Millennials show interest in watching the Barbie movie vs 63% of GenZs
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Gaming & Technology
How are Southeast Asians engaging with Meta's new social app, Threads?
Within 5 days of its launch, the app has been downloaded by 3 in 10 people across Singapore, Thailand and Philippines
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Career
Are companies adapting to the evolving needs of employees with dependents?
54% of employees in Singapore and 67% in Thailand should the responsbility of supporitng dependents
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Societal Insights
Is there a scam epidemic sweeping across Southeast Asia?
1 in 4 Southeast Asians lack confidence in identifying fake phone numbers, links, and websites
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Research 101
Unobvious ways in which question order bias can affect your survey data
Unobvious ways in which question order can affect survey data
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Career
Gen Z & Millennials
Beyond the 9-to-5: Young Southeast Asians believe that having multiple sources of income is a must
95% of respondents aged 16-42 believe that having multiple sources of income is a must
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Shopping & Retail
Quiet luxury: No flash, no logo. Just understated style
In this quiet luxury era, it is all about that “if you know, you know” vibe.
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Finance
Making payments overseas: Cash may still be king but e-payments are catching on
Digital multi-currency accounts (eg. Youtrip, Revolut) are especially popular among 25-34 year olds
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