Featured Insights

Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

With Malaysia facing a 24% tariff, we asked 1,001 Malaysians how they feel about the announcement and what it might mean for their daily lives.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.

“Sports Tourists: Travelling With Passion” Highlights a 63% Growth Potential in the Number of People Identified as Sports Tourists and Redefines the Sports Traveller’s Journey.”

We polled over 1,007 respondents in both countries and uncovered some fascinating insights about their shopping habits—whether it's picking out the perfect baju Raya or filling their homes with festive treats and hampers.

Price, promotions, and nostalgia drive this year’s festive buys.

Kerry Mclaren, a seasoned sales and client relations specialist, has been appointed UK CEO by Milieu Insight.

Milieu Insight announces its expansion into the U.S. market with the appointment of seasoned industry leader Ted Marzilli as President, U.S. Market.

This exclusive partnership combines advanced analytics and sector expertise to drive data-driven decision-making in sports and tourism

While the convenience of online shopping is appealing, the quality of delivery services is falling short, with more than half of Malaysians (57%) feeling only “somewhat satisfied” with the logistics services they receive.

Milieu Insight, a company specializing in market research and data analytics, has appointed Sundip Chahal as its new CEO.