Featured Insights

Discover key insights into luxury consumer behavior and preferences. Learn what drives high-net-worth individuals to make premium purchases.

Understand customers better with psychographic segmentation. Analyze values, interests, and lifestyles to create targeted marketing strategies.

Imagine uncovering public opinion, tracking consumer trends, or assessing customer satisfaction—all at the click of a button. Online surveys have revolutionised data collection in today's digital world, making research faster, more accessible, and cost-effective.

In an era where data fuels business success, understanding consumer behaviour has never been more critical. Companies, researchers, and policymakers rely on market research to navigate shifting trends, refine strategies, and stay ahead of the competition.

In an increasingly competitive business world, staying ahead requires more than just intuition—it demands accurate data and valuable insights. Understanding your target audience, tracking market trends, and making data-driven decisions are essential for success.

The world of ecommerce is evolving at lightning speed, and standing still is no longer an option. To stay competitive, ecommerce businesses must do more than simply keep up; they need to outsmart the competition.

In today’s market, staying ahead of consumer behaviour is no longer just an advantage—it’s a necessity. Consumer insights technology allows businesses to uncover hidden trends, anticipate needs, and create personalised experiences that engage customers.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.

On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.

Use the VRIO framework to assess business advantages. Analyze value, rarity, imitability, and organization to strengthen competitive strategy.

Consumer research helps businesses understand their audience. Explore methods to gather insights, improve products, and enhance customer experience.

Customer satisfaction drives loyalty and growth. Learn effective strategies to enhance service and build lasting customer relationships.