Featured Insights

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value resistance in Singapore—pricing & launch cadence matter.

88% will pay for better delivery, but 58% would walk away at hidden fees; 89% say platforms must police courier standards.

Only 15% agree that senior staff having private relationships is grounds for dismissal

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

43% have had a workplace relationship – with one in four of those doing so while one or both were already in a relationship

Discover what drives Southeast Asia’s Double Day shoppers—what they buy, how they pay, and the key strategies brands need to win in each local market.

How do you make sure your campaign doesn’t just blend in? Simple. You ask the people who matter most: your customers.

With Singapore’s General Election set for 3 May 2025, a new pulse check conducted by Milieu Insight on 14 April offers a revealing snapshot of how Singaporeans feel about their lives, the country’s direction, and the world at large.

Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

It began as a headline that felt distant for many- another decision from Washington, another announcement from Donald Trump. But on April 2, 2025, when the U.S. president revealed a fresh wave of tariffs targeting Southeast Asian countries, it hit closer to home than some might have expected.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.