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Majority in Singapore welcome SIA's move to provide free unlimited inflight-wifi
While 74% believe Wi-Fi improves the in-flight experience, it's the least important consideration
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Environmental Sustainability
Convenience vs Environment: Southeast Asia's single-use plastic bottled water consumption persists
Southeast Asian consumers cite inconvenience as barrier to recycling plastic bottles
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Career
Addressing the toxic F-Word in the workplace - Favouritism
This regional study also highlights cultural differences in the perception of workplace favouritism
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Shopping & Retail
Consumers in Southeast Asia likely to maintain spending on luxury goods despite inflation in mind
60% of consumers still prefer to visit a physical store for luxury purchases
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Societal Insights
80% of Singaporeans prefer shopping for groceries online post-pandemic
Accessibility, quality of products, and trustworthiness of online grocers are key contributors
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Career
Are Southeast Asian employees open to learning from younger colleagues?
The majority (84%) in Southeast Asia feel comfortable with the concept of reverse mentoring
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Research 101
How a viral ice cream brand used market research to grow its audience beyond TikTok
A case study of how a brand used market research successfully to drive their business outcomes outside social media
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Milleu Happenings
Entertainment
Which brands are leading the way in Southeast Asia and who will come out on top?
Milieu Insight is proud to be the official Research Partner for Campaign360
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Environmental Sustainability
85% in SEA believe actions can impact the environment
“Invest in Our Planet” Earth Day 2023 Survey
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Travel
SG relaxes on trips; Malaysians seek adventure abroad
55% of Singaporeans and Malaysians who have travelled this year plan to travel again in the next 3 months
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Career
Breaking Barriers: The reality of diversity and inclusion efforts at workplaces in Southeast Asia
Singapore and Malaysia among least satisfied in Southeast Asia with workplace DEI efforts
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Milleu Happenings
Milieu named the official Market Research partner for Campaign360
Introducing 2023's top 50 brands in Southeast Asia
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