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Media & Marketing
Navigating the inevitable rise of social commerce | Strategies to win in this social era
How to build a winning social commerce strategy
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Industry
5 tips to optimise your next concept test
These insights draw upon Milieu’s market research expertise in conducting concept tests for a wide range of clients
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Industry
Types of survey questions and how to use them
Learn more about the supported question types on Milieu’s survey platform, Canvas, and get ideas on how to use them
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Societal Insights
5 must-haves for QR code menus that diners crave
72% of Southeast Asians express a preference for digital menus.
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Industry
Measuring what matters in Employee Engagement Surveys
Employee engagement is fluid, so demand that feedback/data collected on your survey platform is reflected in real-time
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Gaming & Technology
What the shift of brand spend into gaming means for publishers
60% of the world’s total population use a mobile phone to go online.
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Research 101
Understanding margin of error in surveys and the factors that influence it
What margin of error can tell you about the precision of your results, and how you can achieve your desired error range.
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Research 101
Long survey lengths lead to bad data - Here are 11 ways to keep your survey short
We outline best practices on how to design short and effective surveys.
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Industry
How to choose the best survey software to optimise your customer experience
Tips on choosing the right survey software
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Industry
Top 5 insights on quantitative research methods and landscape
Our Head of Research Innovation shares her top 5 insights on quantitative research methods and landscape.
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Societal Insights
From Pints to Pours: Exploring the Palate of Singapore’s Alcohol Drinkers
1 out of 4 Singaporeans aged 45-54 drink alcohol at least once a week
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Societal Insights
Shopping & Retail
‘Tis the Season: Unwrapping insights on Southeast Asian Christmas celebrations & shopping trends
Gift selection priorities: Price (72%) and Promotions (55%)
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