Featured Insights

Whether it’s for convenience, energy savings or security, the concept of smart home has gained significant popularity.

We asked Singaporeans where they’ll be buying their favourite mooncakes this year.

With growing demand for customised listening experiences, we explore some must-have app features for users.

The live stream of Parliament sessions has aroused heightened interest amongst Singaporeans in politics

We uncover the COVID-19 pandemic’s impact on consumer sentiment in six Southeast Asian (SEA) countries.

In this quick 7-page report, we provide an overview on the perceptions toward e-wallets as a payment method.

Singaporeans vote for their favourite prata place!

53% of consumers would tell their friends to avoid buying from certain brands if they disagreed with their moral values.

A study conducted with Distillery provides facets that could help marketers relook at some of their long-held beliefs.

Advertisements are making us unhappy.

Market Research Agency of the Year, Programmatic Agency of the Year - our wins at Marketing Interactive's annual awards

Approximately 19% of the Singapore population aged 16 and above have tried the service, such as Hoolah, Atome