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Research 101
Is a sample size of N=1000 sufficient for accurate survey results?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?
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Research 101
Navigating a recession: The importance of market research and brand investment
Consistency in market research is key to agile decision-making during rocky periods.
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Research 101
Revolutionising customer understanding: How Milieu is changing the game for market research
Market research made for all with uncompromising quality and seamless efficiency.
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Career
Employees in Southeast Asia don’t feel psychologically safe at work
45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.
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Shopping & Retail
Societal Insights
Study: Spending intention for Chinese New Year in Southeast Asia
Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.
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Gaming & Technology
Where does TikTok stand as a search engine?
27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.
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Societal Insights
What do Singaporeans hope to achieve in 2023?
LIFESTYLE
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Finance
SG struggles with inflation on necessities and retirement plans
8 in 10 Singaporeans said that their personal financial situations have been affected in the past year due to inflation.
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Career
What do interns expect to get out of their internship?
LIFESTYLE
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Milleu Happenings
Milieu Insight awarded Gold for Southeast Asia Market Research Agency of the Year
Wrapping 2022 up with a Gold at Campaign Asia's Agency of the Year awards!
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Milleu Happenings
Milieu's 5th year anniversary: Message from the CEO, Gerald Ang
Message from the CEO: Marking 5 years of growth, transformation and team work.
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Environmental Sustainability
9 in 10 say lifestyle impact environment, only 2 in 5 cut food waste, survey shows
Over 9 in 10 Singaporeans believe lifestyle choices impact the environment.
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