Top trends looking into 2025

As we gear up for 2025, this study dives into how people are planning to live, spend, and stay connected in the year ahead. From where they’re thinking of spending more (or tightening up) to the lifestyle changes they’re excited about and the health goals driving their choices—it’s all here. Social media and other platforms are playing a huge role in shaping what we buy and why, giving us a glimpse into shifting priorities. Plus, with a nod to the hobbies, sports, and pop culture moments that brought us joy in 2024, this study paints a picture of what 2025 might look like for all of us.