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DATASETS
Study: Sustainable beauty products
Brands that are making sustainability claims these days should ensure that they can be backed up. Not only will greenwashing cause backlash, consumers are not blindly trust sustainability claims.
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Dataset Created
June 2020
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Markets covered
5 countries
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Includes
13 questions
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Price
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Specifications
Sample size: N=5000 beauty product shoppers (N=1,000 each from Singapore, Malaysia, Indonesia, the Philippines, and Thailand)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Canvas Dashboard
Question samples
- Top criteria for buying beauty products
- Trust in sustainability claims on beauty products
- Likelihood to purchase sustainable beauty products by type (water-free, vegan, etc.)
- Willingness to pay more for sustainable beauty products
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