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Sports Tourists: Travelling With Passion
Milieu Insight and GSIQ’s latest collaborative international white paper, Sports Tourists: Travelling With Passion delves into the rapidly evolving world of sports tourism across 12 global markets. Based on insights from over 6,000 travelers, it uncovers what motivates sports fans to hit the road and how destinations, rights holders, brands, and organizers can turn that passion into lasting value.
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Specifications
N=6,000 sports travellers across 12 markets, including the US, UK, Saudi Arabia, India, APAC and Australia
Deliverables
The following formats are available for the free Essentials Report:
- PDF Report
The following formats are available for the paid report:
- PDF Report
- Tabulation (XLS)
Question samples
Understanding sports tourists
- Event attendance: How and why do people travel for sports?
- Drivers and barriers: What influences a sports tourist's decision to travel?
- Attitude change: How does attending a sports event shape perceptions?
- Targeting sports fans: How can destinations and events attract more sports tourists?
Get in touch for the full report
