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DATASETS
Study: Sunscreen usage in Southeast Asia
Social media has played a key role in popularising daily sunscreen usage, and brands are responding by offering a wider range of options to cater to different users. In this study, we find out what users look for in their sunscreens, and the key channels for product discovery.
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Dataset Created
November 2022
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Markets covered
SG | MY | ID | PH | TH | VN
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Includes
9 questions
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Price
70% off - Get in touch with us for the full dataset
Specifications
Suncreen users: Singapore (N=740), Indonesia (N=770), Thailand (N=948), Vietnam (N=940), The Philippines (N=751) and Malaysia (N=731)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Dashboard
Question samples
- Minimum SPF users look for in sunscreens
- Factors important to users
- Channels commonly used to find information about sunscreens before purchase
Get in touch for the full report
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