Featured Insights

With Singapore’s General Election set for 3 May 2025, a new pulse check conducted by Milieu Insight on 14 April offers a revealing snapshot of how Singaporeans feel about their lives, the country’s direction, and the world at large.

Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

The recent 7.7-magnitude earthquake in Thailand on March 28, 2025 sparked regional attention, especially in neighboring countries.

How prepared are Thais for the next big earthquake? Explore public awareness, alert system gaps, and what the latest Milieu Insight survey reveals about disaster preparedness in Thailand.

Discover key insights into luxury consumer behavior and preferences. Learn what drives high-net-worth individuals to make premium purchases.

Understand customers better with psychographic segmentation. Analyze values, interests, and lifestyles to create targeted marketing strategies.

Imagine uncovering public opinion, tracking consumer trends, or assessing customer satisfaction—all at the click of a button. Online surveys have revolutionised data collection in today's digital world, making research faster, more accessible, and cost-effective.

In an era where data fuels business success, understanding consumer behaviour has never been more critical. Companies, researchers, and policymakers rely on market research to navigate shifting trends, refine strategies, and stay ahead of the competition.

In an increasingly competitive business world, staying ahead requires more than just intuition—it demands accurate data and valuable insights. Understanding your target audience, tracking market trends, and making data-driven decisions are essential for success.

In today’s market, staying ahead of consumer behaviour is no longer just an advantage—it’s a necessity. Consumer insights technology allows businesses to uncover hidden trends, anticipate needs, and create personalised experiences that engage customers.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.