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Belanja & Eceran
How consumers in Southeast Asia are looking to spend during Hari Raya
E-wallets were voted the most popular payment method in Malaysia and Indonesia for Hari Raya shopping.
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Permainan & Teknologi
New study reveals strong demand among women to upskill for the digital economy: AI, Data and Digital Analytics are the top interest areas in 2023
Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.
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Eksperimen
Likert scale order can affect survey results, study finds
We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it
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Penelitian 101
Is a sample size of N=1000 sufficient for accurate survey results?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?
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Penelitian 101
Navigating a recession: The importance of market research and brand investment
Consistency in market research is key to agile decision-making during rocky periods.
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Penelitian 101
Revolutionising customer understanding: How Milieu is changing the game for market research
Market research made for all with uncompromising quality and seamless efficiency.
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Karir
Employees in Southeast Asia don’t feel psychologically safe at work
45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.
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Belanja & Eceran
Wawasan Masyarakat
Study: Spending intention for Chinese New Year in Southeast Asia
Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.
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Permainan & Teknologi
Where does TikTok stand as a search engine?
27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.
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Acara Milleu
Milieu Insight awarded Gold for Southeast Asia Market Research Agency of the Year
Wrapping 2022 up with a Gold at Campaign Asia's Agency of the Year awards!
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Acara Milleu
Milieu's 5th year anniversary: Message from the CEO, Gerald Ang
Message from the CEO: Marking 5 years of growth, transformation and team work.
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Keberlanjutan Lingkungan
9 in 10 say lifestyle impact environment, only 2 in 5 cut food waste, survey shows
Over 9 in 10 Singaporeans believe lifestyle choices impact the environment.
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