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Wawasan Masyarakat
Mashable: Survey shows around 44% of Southeast Asians have never used birth control
The Internet is where majority of respondents would prefer to learn about birth control
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Keberlanjutan Lingkungan
Is plant-based milk making a splash in Southeast Asia?
Soy milk dominates plant-based milk market in Southeast Asia
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Eksperimen
Cultural bias in cross-cultural surveys: Learnings from a series of experiments
We ran a set of controlled experiments to understand how respondents from different countries vary in their responses
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Industri
Study on ChatGPT by ChatGPT: The survey design experience and results analysis
We gave ChatGPT free rein to design an entire questionnaire and analyse the results - How did that go?
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Karir
3 in 4 HR professionals experience "burnout" at least once a month
Only one third of HR respondents believe their company gives high or very high importance to employee mental health.
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Permainan & Teknologi
New study reveals strong demand among women to upskill for the digital economy: AI, Data and Digital Analytics are the top interest areas in 2023
Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.
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Belanja & Eceran
How consumers in Southeast Asia are looking to spend during Hari Raya
E-wallets were voted the most popular payment method in Malaysia and Indonesia for Hari Raya shopping.
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Eksperimen
Likert scale order can affect survey results, study finds
We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it
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Penelitian 101
Navigating a recession: The importance of market research and brand investment
Consistency in market research is key to agile decision-making during rocky periods.
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Penelitian 101
Is a sample size of N=1000 sufficient for accurate survey results?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?
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Penelitian 101
Revolutionising customer understanding: How Milieu is changing the game for market research
Market research made for all with uncompromising quality and seamless efficiency.
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Karir
Employees in Southeast Asia don’t feel psychologically safe at work
45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.
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