Societal Insights
78% of Singaporeans are Proud of Knowing How to Speak Singlish
Chan Chun Sing was heard speaking Singlish about the COVID-19 situation, drawing mixed reactions from Singaporeans.
Societal Insights
80% of Singaporeans prefer online grocery shopping post-pandemic.
Accessibility, quality of products, and trustworthiness of online grocers are key contributors
Societal Insights
A Tale of Two Markets: How Malaysia and Indonesia Are Preparing for Ramadan 2026
A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in…
Societal Insights
2020 Christmas shopping trends in the Philippines
Exploring the impact of Covid-19 on 2020 Christmas festivities and shopping behaviour in the Philippines.
Societal Insights
2020 Hari Raya Puasa Celebrations
We find out from Muslims in Singapore to find out how they will be celebrating Hari Raya this…
Career
3 in 4 older workers in SG don’t plan to retire before 65.
The top reasons for wanting to remain employed are to stay active, have a sense of purpose
Gen Z Millennials
4 in 5 SG students want media literacy classes.
Over 60 per cent of youths under 18 have encountered fake news, with many of these coming from…
Societal Insights
44% of SEAs never used birth control
The Internet is where majority of respondents would prefer to learn about birth control
Societal Insights
5 must-haves for QR code menus that diners crave
72% of Southeast Asians express a preference for digital menus.
Societal Insights
“Chope” Culture in Singapore
More 45+ year olds than 18-29 year olds are not in favour of the "chope" culture in Singapore.