Step Aside Travel – Health Is Becoming the One Thing Southeast Asian Consumers Refuse to Cut Back On
Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to…

Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to…

In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention.…
A look back at Milieu’s most-read insights, most-engaged articles, and most-requested datasets of 2025 — revealing what people…

Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and…

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet…

A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment…

84% believe marketplaces should enforce high standards of speed, reliability, and cost across their delivery partners.

88% will pay for better delivery, but 58% would walk away at hidden fees; 89% say platforms must…

90% of consumers say marketplaces should enforce delivery standards.

A striking 80% of respondents say they use AI tools for personal purposes.