News by Milieu

Milieu Introduces MiHQ and MiAudience

New platform and audience intelligence capabilities bring research, proprietary audience data, and AI closer together, helping brands move from consumer signals to decisions faster Singapore, 20 October 2026 – Milieu, the decision intelligence company, introduced MiHQ and MiAudience, two flagship products that bring together the company’s research platform, proprietary audience data, and AI-native technology as […]

Southeast Asia’s Femtech Consumer Market Grows to US$8.37 Billion as Women Signal Growing Openness to AI-Powered Care

Milieu and FemTech Association Asia’s 2026 Regional Study finds the femtech consumer market has grown since 2024, while consumer trust in AI health tools opens a new growth frontier Singapore, 1 October 2026 — Southeast Asia’s femtech industry is no longer just a promising category to watch. Survey-based estimates from the newly released 2026 Southeast […]

[EN/TH] Cost of Living Tops Southeast Asia’s Concerns, But Confidence in the Future Varies Sharply Across the Region

Milieu study across six markets finds just 38% believe their country is moving in the right direction, with stark differences in sentiment across six markets Thai version available: ดาวน์โหลดฉบับภาษาไทย (PDF) Singapore, 10 September 2026 – Cost of living remains Southeast Asia’s biggest social concern, but a new study by Milieu shows the region is far […]

[EN/TH] Milieu Study Finds 3 in 4 Thai Consumers Are Borrowing or Dipping into Savings to Cover Everyday Expenses

Follow-up July 2026 study shows many consumers are funding everyday living costs through debt and depleted savings, even as they remain hopeful about 2027. Thai version available: ดาวน์โหลดฉบับภาษาไทย (PDF) Bangkok, 29 July 2026 — Milieu’s 2026 Consumer Study, conducted in April 2026, found that Thai consumers were entering a new era of financial caution. Two-thirds […]

Milieu Study Finds Malaysians Prefer Regulated Nicotine Products, But Product Awareness and Verification Gaps Remain

National study of 2,000 adults highlights disconnect between consumer intentions, purchasing behaviour and understanding of alternative nicotine products Kuala Lumpur, 30 June 2026 — A new nationwide study on alternative nicotine products has found that while most Malaysian adults express a preference for products that meet regulatory requirements, many do not consistently verify product information […]

Milieu Study: Southeast Asian Consumers Shift to Deliberate Spending Amid Geopolitical Uncertainty

Singapore, 19 May 2026 — Consumers across Southeast Asia are becoming more conscious and deliberate in how they spend, as geopolitical uncertainty and weaker financial confidence reshape consumer behaviour across the region. These findings come from the Milieu 2026 Consumer Study, a survey of 3,000 respondents across Singapore, Thailand, Malaysia, Indonesia, Vietnam, and the Philippines […]

Milieu Insight Study Reveals SEA Workers Fear AI Over-Dependence More Than Job Loss

Survey of 3,000 workers across six markets shows dependency, not displacement, drives workplace anxiety in 2026 Singapore, 7 April 2026 — A new study by Milieu Insight, surveying 3,000 workers across six Southeast Asian markets, with 500 respondents each from Singapore, Thailand, Malaysia, Indonesia, the Philippines, and Vietnam, reveals how employees perceive AI-related risks. Over-dependence […]

Milieu Insight and FemTech Association Asia Announce 2026 Collaboration with a New Consumer Study

Singapore, 10 March 2026 — Milieu Insight, a global market research and data intelligence company, and FemTech Association Asia, the region’s first and largest specialist advisory and industry network for women’s health technology, today announced their second collaboration with the launch of the 2026 Southeast Asia Regional Women’s Health & Femtech Consumer Survey. The study […]

Study by Milieu Insight Ranks 6 SEA Capital Cities on Women’s Safety and Confidence

Milieu Insight study of 3,000 women examines safety and confidence across six Southeast Asian capital cities. Perceived safety is higher in some cities, yet many women still restrict their movements and daily activities. Singapore, 26 February 2026 – Milieu Insight, a leading consumer research and data intelligence company, has released a new regional study surveying […]

Milieu Insight Appoints Cindy Pang as CEO, Southeast Asia

Milieu Insight Announces New Leadership Team

Malaysian Consumers Embrace Balanced, Experience-Driven Ramadan in 2026

New Milieu Insight research shows stronger focus on wellbeing, food experiences, and strategic spending decisions Kuala Lumpur, 27 January 2026 — As Ramadan 2026 approaches, Malaysian Muslims are redefining how they observe the holy month — balancing spiritual devotion with rest and self-care, seeking richer food experiences, and becoming more intentional about how and when […]

Economic Pressure, Policy Gaps, and the Rise of Mental Resilience Shape Southeast Asia’s 2026 Outlook

Study across six nations finds cost pressures persist into 2026 as Southeast Asians turn to mental wellbeing Singapore, 14 January 2026 — Southeast Asia faced a convergence of economic, employment, and health pressures in 2025, according to a new regional survey by Milieu Insight that highlights widespread cost-of-living stress alongside low confidence in government support. […]

Regional Study Reveals Three Distinct Consumer Economies in Southeast Asia

Study by Milieu Insight identifies diverging spending patterns across key SEA markets in 2025, highlighting shifts in household budgets, digital payments, and price sensitivity. Singapore, 12 November 2025 – Southeast Asia (SEA) remains one of the fastest-growing regions globally, with household consumption as the major driver. While often viewed as a single economic bloc, a […]