Effective decision-making, in hours not weeks
MiTemplates turns weeks of end-to-end market research into hours: pre-built survey templates, normative benchmarks, and live dashboards that help you run the right idea, message, and experience faster
Why Switch
Three things change
the day you switch
Efficient, accurate decisions
Pre-built question banks and automated workflows deploy a study in minutes. Live dashboards mean stakeholders see signal as soon as fieldwork closes, with no waiting on report decks.
Benchmark every number
The normative database tells you whether a 72% appeal score is excellent or not in your category. Stop arguing about thresholds; start comparing against the market.
One framework for the whole org
Concept testing, comms evaluation, CX, and category insights run on the same standardised metrics, so cross-functional comparisons become trivial and every wave sharpens the next.
Product Suites
One system, four suites
Is this a good idea?
Screen ideas, validate propositions, optimise features and pricing, and pressure-test launch readiness, on standardised modules tuned for innovation.
Does it resonate?
Measure clarity, creative cut-through, brand linkage, and ROI in real time, so you can reallocate spend before the campaign ends, not after the budget is gone.
How do people actually feel about us?
Track satisfaction across customers, employees, and partners in one structured system. Pinpoint friction at touchpoint or relationship level with rNPS and tNPS.
Where is the white space?
Decode demand through the 6W framework (needs, behaviours, barriers and unmet opportunities) to power positioning and growth strategy.
The Cycle
A continuous learning cycle,
not a one-off study
Every wave feeds the next: post-launch results sharpen the next idea screen; comms learnings rewrite the next brand brief
Tap into opportunities
Category and brand insights surface unmet needs and white space worth pursuing.
Test before you invest
Four stages of concept testing screen ideas, refine propositions, and validate launch readiness.
Spot-on messaging
Pre-test creative, evaluate in-flight, and measure post-launch. Optimise spend in real time.
Listen & loop back
CX, EX, and partner feedback feed the system, so every cycle starts smarter than the last.
Why MiTemplates
Better decisions start with MiTemplates
Ready-built research for every stage of your campaign: pre-built surveys, automated workflows, live in minutes
Standardised questionnaire banks
Pre-built survey instruments for common research needs, with a drag-and-drop interface for quick programming and launch.
Normative benchmark systems
Compare results against industry standards with built-in benchmarks from the Milieu survey library.
Multi-access panel push
Flexible distribution across Milieu panels, external sample partners, and proprietary databases: customers, vendors, and employees.
Data processing
Analysis with cross-tabulation tools, ready when fieldwork closes.
Pricing
Start where you are
Scale or speed: how do you want to move today?
Quick pulse check
Fixed pricing for a fast read, fully self-serve on platform. Brief to dashboard in 24 hours for when you need a signal now.
Request DemoAnalyst-grade depth
Capped pricing for a standard research brief, self-serve with optional expert review. 15–20 minute surveys for when the decision needs rigour.
Request DemoFAQ
Frequently asked questions
MiTemplates, part of Milieu’s Campaign Intelligence, are ready made study designs that let you track and measure campaign performance without building a survey from scratch. They standardise the setup so you can launch quickly and compare results over time.
A brand lift study measures how a campaign shifts metrics like awareness, ad recall, consideration and favourability, usually by comparing people exposed to your campaign against those who were not. It shows whether your media spend is actually moving perceptions.
You can track the measures that matter for brand and media effectiveness, such as awareness, ad recall, consideration, preference and message association, across markets and across the life of a campaign.
Because the study design is pre built, you can launch fast and start reading results while the campaign is still live, so findings can shape media decisions in flight rather than only after it ends.
No. The templates are built on proven methodology so teams can run them with little setup, and Milieu’s research experts are on hand if you want help with design or analysis.
MiTemplates
See your next decision in motion
Book a 30-minute walkthrough so you can judge speed, depth, and dashboard quality on something you actually care about