Blog

Category: Shopping Retail

Shopping Retail

Mega-Sales Are Still an In-thing, But Southeast Asia Is Getting Smarter With Shopping

Every year, the same ritual returns. 9.9. 10.10. 11.11. 12.12. While mega-sales are still very much alive across…

Finance

Live, Eat, Repeat: The Real Cost of the ‘Solo Economy’

New research from Milieu's 2026 Solo Economy Study reveals the financial pressures and everyday food challenges facing solo…

Current Affairs

Lunar New Year in the Age of Cost Consciousness

A 2,000-respondent SEA study on how Lunar New Year 2026 spending, planning, and digital shopping are evolving—while core…

Shopping Retail

Driving Growth and Resilience in Singapore’s E-Commerce Ecosystem

Singapore e-commerce sellers face logistics costs, overseas competition, and rising buyer demands. Learn what resilience requires to sustain…

Business

Filipino sellers ready to invest — but expect ROI, logistics efficiency, and ecosystem support in return

Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and…

Business

Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet…

Current Affairs

The 6 Types of SEA Shoppers: Which One Are You?

SEA shoppers aren’t “one type” anymore. Meet the 6 tribes behind 2025 spending behavior—and find out which mix…

Current Affairs

Beyond Price: How Singapore’s Focus on Trust and Reliability is Shaping the Future of E-Commerce in Southeast Asia

A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases…

Media Marketing

Pop Mart’s new collections divide Southeast Asia: Malaysia loves it, Singapore shrugs

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value…

Business

Beyond the hype, Malaysians want speed and smarter shopping in 2025

84% believe marketplaces should enforce high standards of speed, reliability, and cost across their delivery partners.