Societal Insights
1 in 2 Singaporeans feel inequality has grown in a decade
The survey identifies one’s socio-economic background as a key factor affecting the opportunities in life
Societal Insights
2019 iPhone Release Pre-Announcement Study
35% of Singaporeans are likely to be purchasing the new iPhone, even before its announcement.
Societal Insights
2019 vs 2020: How Are Singaporeans Buying Christmas Gifts?
With the ongoing pandemic, more Singaporeans are turning to online channels to get Christmas gifts.
Societal Insights
2019 vs 2020: What Gifts Are Singaporeans Buying?
More Singaporeans are buying clothes & apparel as Xmas gifts this year.
Societal Insights
2019 vs 2020: Who Are Singaporeans Giving Christmas Gifts To?
More people are buying gifts for themselves this year, and fewer are doing the same for their colleagues…