Societal Insights
Battle of the Brands: Shake Shack vs Five Guys
Shake Shack wins the hearts of more Singaporeans, compared to Five Guys.
Societal Insights
Being Coy About Sex Toys
Let's talk about sex.
Societal Insights
Belief in Fortune Tellers
Women in Singapore are more likely to believe in fortune tellers than men.
Business
AI in daily life—use, trust, and limits;
A striking 80% of respondents say they use AI tools for personal purposes.
Societal Insights
Acceptance of Sugar Babies
Sugar babies sell companionship in exchange for financial and material benefits - is that acceptable?
Current Affairs
After 7.7 quake: is SG/MY/VN ready?
The recent 7.7-magnitude earthquake in Thailand on March 28, 2025 sparked regional attention, especially in neighboring countries.
Societal Insights
Angbao Rates in Singapore 2020
What do you think about these "market rates" for ang pao values?
Societal Insights
Are Humans Born Good?
Are humans born with an innate moral compass, or do we begin life as a moral blank slate?
Societal Insights
Are Singaporeans Really Happy? Part I: Optimism & Relationships
We find out more about how satisfied our community really is and how that changes over time
Societal Insights
70% of SG residents don’t need payouts urgently, but who’s donating?
We find out if Singaporeans are donating part of their government payouts.