Blog

Insight Scoop

Browse our collection of articles and insights inspired by Milieu's research. Explore a variety of topics and discover the perspectives shaping today's world. Interested in any of our studies? Reach out to us at press@mili.eu.

Personal Health Wellness

Are women in SEA as familiar with breast cancer as they say?

We surveyed women across Southeast Asia to find out how much they know about breast cancer.

Gaming Technology

Are smart home devices life-changing?

Whether it’s for convenience, energy savings or security, the concept of smart home has gained significant popularity.

Travel

Are people ready to travel in 2023? You bet

Southeast Asian consumers have diverse planning paths when it comes to booking that vacation.

Career

Are companies adapting to employees with dependents?

54% of employees in Singapore and 67% in Thailand should the responsbility of supporitng dependents

Industry

Are anonymous surveys really anonymous?

Surveys can provide valuable insights, but their effectiveness depends on the honesty of the responses. Anonymous surveys are…

Industry

Are You Making the Most of Consumer Insights Technology?

In today’s market, staying ahead of consumer behaviour is no longer just an advantage—it’s a necessity. Consumer insights…

Career

Are Southeast Asians open to compressed 4-day work weeks?

Flexible work arrangements have brought discussions of 4-day work weeks back in the spotlight.

Career

Are Singaporeans ready for gender pronouns in workplaces?

45% said that indicating gender pronouns is a good-to-have in professional settings

Societal Insights

Are Singaporeans Really Happy? Part I: Optimism & Relationships

We find out more about how satisfied our community really is and how that changes over time

Career

Are Singaporean youth ready for workplace disruption?

Working with Rice Media and National Youth Council, we find out how prepared Singapore youth are for the…

Career

Are SEA employees open to learning from younger peers?

The majority (84%) in Southeast Asia feel comfortable with the concept of reverse mentoring

Societal Insights

Are Humans Born Good?

Are humans born with an innate moral compass, or do we begin life as a moral blank slate?

Media Marketing

Another big win for the year!

We took home a Silver for Best App User Experience at MOBEX Awards 2021!

Societal Insights

Angbao Rates in Singapore 2020

What do you think about these "market rates" for ang pao values?

Current Affairs

Aljunied residents care more about next PM than others.

The survey polled respondents on the importance of topics like education, health care costs.

Current Affairs

After 7.7 quake: is SG/MY/VN ready?

The recent 7.7-magnitude earthquake in Thailand on March 28, 2025 sparked regional attention, especially in neighboring countries.

Career

Addressing the toxic F-Word in the workplace – Favouritism

This regional study also highlights cultural differences in the perception of workplace favouritism

Personal Health Wellness

Addressing the silent strain impacting SEA

A silent crisis still exists among Southeast Asian communities despite higher awareness of mental health.

Societal Insights

Acceptance of Sugar Babies

Sugar babies sell companionship in exchange for financial and material benefits - is that acceptable?

Environmental Sustainability

APAC Brand Purpose Study: Plastic Waste Concerns

A study conducted with Distillery provides facets that could help marketers relook at some of their long-held beliefs.

Personal Health Wellness

AIDS literacy in Singapore

On 1st December every year, World AIDS Day is celebrated to raise awareness of the virus.

Business

AI in daily life—use, trust, and limits;

A striking 80% of respondents say they use AI tools for personal purposes.

Personal Health Wellness

A look into cosmetic enhancement trends in Southeast Asia.

1 in 10 Southeast Asians cite “societal pressure” as a decision factor in their choice to get cosmetic…

Research 101

A complete guide to significance testing in survey research

A comprehensive overview of the theoretical foundations of significance tests in survey research and its limitations