Current Affairs
Budget 2024 vs. Budget 2025: A year in review
Every year, the Singapore Budget sets the tone for the nation’s economic direction, addressing concerns like inflation, social…
Media Marketing
Bridging the Gap: Businesses supporting long-distance relationships.
With evolving restrictions in the pandemic, there is potential for apps to introduce ways to maintain relationships.
Societal Insights
Breaking the silence on sex in Singapore
Only 47% of parents in Singapore feel equipped to talk about sex.
Societal Insights
Breaking the silence on sex in Malaysia
Only 52% of parents in Malaysia feel comfortable to talk to their children about sex.
Career
Breaking Barriers: Diversity and inclusion in SEA workplaces.
Singapore and Malaysia among least satisfied in Southeast Asia with workplace DEI efforts
Research 101
Brand research vital during downturns
Consistency in market research is key to agile decision-making during rocky periods.
Gaming Technology
Brand Loyalty: Apple vs Android
Apple users are more brand loyal than Android users.
Shopping Retail
Black Friday shopping trends sweep Southeast Asia.
8 in 10 Southeast Asians strategically wait for the annual shopping spectacle
Business
Beyond the hype, Malaysians want speed and smarter shopping in 2025
84% believe marketplaces should enforce high standards of speed, reliability, and cost across their delivery partners.
Current Affairs
Beyond Price: How Singapore’s Focus on Trust and Reliability is Shaping the Future of E-Commerce in Southeast Asia
A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases…
Career
Beyond 9-to-5: Young SEA sees multiple income sources as essential.
95% of respondents aged 16-42 believe that having multiple sources of income is a must
Business
Better service tops the wishlist for Filipino online shoppers in 2025
88% will pay for better delivery, but 58% would walk away at hidden fees; 89% say platforms must…
Industry
Best practices for customer engagement
Read about how Milieu Canvas helps clients and engage customers regularly with simplicity of the visual editor.
Industry
Best practices for conducting customer experience research
Drive better decisions with customer experience research that measures satisfaction and improves brand performance.
Societal Insights
Belief in Fortune Tellers
Women in Singapore are more likely to believe in fortune tellers than men.
Societal Insights
Being Coy About Sex Toys
Let's talk about sex.
Shopping Retail
Behind the Label: Southeast Asia’s Affinity for Clean Beauty
58% of consumers in Thailand, Malaysia, and the Philippines prioritise checking product ingredients in beauty purchases.
Societal Insights
Battle of the Brands: Shake Shack vs Five Guys
Shake Shack wins the hearts of more Singaporeans, compared to Five Guys.
Media Marketing
Barbie movie splits SG Gen Zs & Millennials
Only about 4 in 10 Millennials show interest in watching the Barbie movie vs 63% of GenZs
Finance
BNPL Boom: Grab PayLater, Atome, Hoolah gain traction in Singapore.
About 19% of Singapore’s population above the age of 16 has tried a tech-enabled BNPL service.
Industry
B2B research panels: all you need to know
In an increasingly competitive business world, staying ahead requires more than just intuition—it demands accurate data and valuable…
Media Marketing
Avengers Endgame: Most Wanted Character Revivals
Doctor Strange, Groot and Spider-Man are the most wanted character revivals among Singaporeans for Avengers Endgame.
Media Marketing
Avengers Endgame: Death Predictions
Captain America leads as the characters most Singaporean Marvel fans think won't survive Endgame.
Gaming Technology
Attitudes towards AI in Singapore
While some people think that AI can improve human lives, many are also wary of the dangers it…