Blog

Insight Scoop

Browse our collection of articles and insights inspired by Milieu's research. Explore a variety of topics and discover the perspectives shaping today's world. Interested in any of our studies? Reach out to us at press@mili.eu.

Milieu Happenings

A Talk About Our Ideas and Ourselves With Techinasia

Tech In Asia talks with Milieu and share more about our fundraising.

Societal Insights

A Tale of Two Markets: How Malaysia and Indonesia Are Preparing for Ramadan 2026

A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in…

Milieu Happenings

A Note From the CEO

Celebrating 10,000 users on our platform!

Environmental Sustainability

9 in 10 say lifestyle impacts environment, but few cut food waste.

Over 9 in 10 Singaporeans believe lifestyle choices impact the environment.

Environmental Sustainability

85% in SEA believe actions can impact the environment

“Invest in Our Planet” Earth Day 2023 Survey

Career

84% of employees want a clean workspace, favoring robot cleaners.

Conducted jointly with SoftBank Robotics, the study provides data on how employees feel about their workplace cleanlines

Gaming Technology

84% in SG use mobile apps and digital services daily: Study.

84% of Singaporeans use mobile apps and digital services for daily activities often.

Societal Insights

80% of Singaporeans prefer online grocery shopping post-pandemic.

Accessibility, quality of products, and trustworthiness of online grocers are key contributors

Industry

8 in 10 SG companies use digital ads but face ROI issues.

Only 17% of Singapore respondents strongly agreed that there was a link between a good digital marketing strategy…

Societal Insights

78% of Singaporeans are Proud of Knowing How to Speak Singlish

Chan Chun Sing was heard speaking Singlish about the COVID-19 situation, drawing mixed reactions from Singaporeans.

Societal Insights

70% of SG residents don’t need payouts urgently, but who’s donating?

We find out if Singaporeans are donating part of their government payouts.

Career

7 in 10 workers believe pay gaps exist in Singapore

According to workers, the most common type of pay gap is based on age.

Current Affairs

65% optimistic about SG’s economy post-rally speech.

4 in 10 feel that the economic situation will improve heading into 2024.

Uncategorized

6 in 10 SEA working moms struggle with work-life balance

68% believe that remote and flexible arrangements would enhance their chances of achieving work-life balance and career.

Travel

55% of SEA ready for travel; safety and budget top priorities.

‍As summer approaches, Southeast Asia is gearing up for a surge in domestic travel.

Travel

55% in SEA ready for travel, prioritize safety and budget

Domestic leisure travel is expected to remain strong this year.

Industry

5 tips to optimise your next concept test

These insights draw upon Milieu’s market research expertise in conducting concept tests for a wide range of clients

Societal Insights

5 must-haves for QR code menus that diners crave

72% of Southeast Asians express a preference for digital menus.

Environmental Sustainability

46% gap between companies’ sustainability aspirations and actions

While 95% of Malaysian companies have etched sustainability goals, only half (49%) have taken action.

Current Affairs

44% of SG residents are tired of Covid-19 restriction rules.

7 in 10 Singaporeans said that the Covid-19 outbreak has lasted longer than they had anticipated

Societal Insights

44% of SEAs never used birth control

The Internet is where majority of respondents would prefer to learn about birth control

Travel

44% in Thailand have traveled in 2023 – East Asia top region

Thai travelers primarily planning to engage in sightseeing, outdoor activities, and conservation in the next 3 months

Finance

43% of Southeast Asians Save Just 10% of Their Income, Says Study

Over half (54%) of respondents are not actively putting money into investments.

Finance

43% of SG still prefer physical cards for public transport

The appeal of physical cards remains strong for certain commuters in Singapore.