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This article was first published on CMOTech Asia.
Milieu Insight has introduced significant product enhancements to its survey and market research platform, Canvas. The updates aim to streamline consumer research processes and community management for brands worldwide. Canvas now boasts improved visual survey-building capabilities, new panel and data integration features, and direct communication channels between brands and survey takers. Additionally, the platform allows brands to connect with and manage consumers in 150 countries.
Since its launch last year, Canvas has aimed to revolutionise the survey industry, which has struggled to create a seamless user experience for survey creation. The latest iteration includes a wider range of question formats, responding to clients' diverse needs. The new addition of a consolidated list view with editing tools enhances the navigation and overall user experience.
According to Milieu Insight, one major feature of Canvas is its email and database cleaning capability. This feature ensures surveys are sent only to valid email addresses, improving response rates. The platform's significance testing tool also enables users to extract meaningful insights from data with minimal effort.
The platform, which already supports over two million active survey panel users in Southeast Asia, can now generate external survey links and integrate external survey takers. Brands can thus conduct surveys with consumers globally. Moreover, Canvas now supports API integration, allowing brands to connect their existing customer databases, including first-party data, mailing lists, and social media following lists.
Gerald Ang, Founder and CEO of Milieu Insight, commented on the new developments: "Canvas will enhance the entire research supply chain, spanning from the launch of surveys to the creation of insightful reports. Soon, we will introduce Milieu Reports—a data visualisation tool that will empower clients to seamlessly create charts or infographics for their reports in seconds, to effectively communicate actionable insights to their stakeholders."
Ang further discussed the role of generative AI technology in their plans: "As generative AI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research. Users can anticipate the launch of 'Flash,' an AI survey assistant ready to support in survey design. Flash will be fully integrated into our visual editor, providing assistance throughout the entire survey design process as needed. Whether users require initial survey question suggestions or assistance with designing specific questions and answer options, Flash will be on-demand, 24/7."
Milieu Insight's platform, Canvas, allows brands to delve deeply into consumer interests, emotions, and personalities through a profiling tool called Portraits. This tool provides access to thousands of consumer segments and millions of pre-collected data points across various topics, which can significantly expedite brands' research processes. This accessibility aims to empower brands to make informed decisions that drive business success.
Several prominent companies, including ONE Championship, Lazada, Logitech, Softbank Robotics, CIMB Philippines, Yahoo, CNBC Travel, and True Corporation, have leveraged Milieu’s survey and data analytics software. Social and non-profit organisations, such as AWARE, Caregiver Alliance, and the Singapore Council of Women's Organisations (SCWO), have also utilised the platform's capabilities to gather valuable consumer insights.
Since its inception in 2016, over 100 million surveys have been completed on Milieu Insight's platform. The company continues developing features to revolutionise consumer research and data analytics. As businesses increasingly rely on data-driven insights to inform their strategies, Milieu Insight remains committed to simplifying research and expanding its capabilities through Canvas and Portraits platforms.
Reputable consumer research firm Milieu Insight helps companies make smart decisions by leveraging insights through its digital survey platform.
