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Unpacking Southeast Asia’s 2024 Black Friday shopping trends
Black Friday has transformed into a global shopping event, and Southeast Asia is no exception. This comprehensive study spans Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand, offering a deep dive into the region's shopping habits during this major retail moment. Uncover key insights, including participation rates, whether shoppers in Southeast Asia hold off on big-ticket purchases until Black Friday, the types of products in demand, and their go-to shopping platforms. Explore how Southeast Asia is embracing this retail phenomenon, and what trends are shaping consumer behaviour during Black Friday.
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Specifications
N=500 respondents each in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Canvas Dashboard
Question samples
- How likely are Southeast Asians to participate in Black Friday?
- Do Southeast Asians wait for Black Friday to purchase big items?
- What are the preferred payment methods for Black Friday shopping among Southeast Asians?
- Where do Southeast Asians shop during Black Friday?
- What factors drive purchase decisions during Black Friday?
- What types of items do Southeast Asians purchase during Black Friday?
- How do Southeast Asians stay informed about Black Friday deals?
- Do Southeast Asians actively look out for deals and discounts during Black Friday?
- Why do some Southeast Asians choose not to partake in Black Friday shopping?
Get in touch for the full report
