Blog

Category: Societal Insights

Current Affairs

The 6 Types of SEA Shoppers: Which One Are You?

SEA shoppers aren’t “one type” anymore. Meet the 6 tribes behind 2025 spending behavior—and find out which mix…

Societal Insights

The Invisible Load: How Caregiving Is Holding Back Women Across Southeast Asia

A look at how caregiving responsibilities are shaping women’s career progression, workplace participation, and daily realities across Southeast…

Societal Insights

The Phantom of Oprah

Of all milieu respondents that watched Oprah’s acceptance speech, 4 out of every 5 respondents loved it.

Shopping Retail

Study: Spending intention for Chinese New Year in Southeast Asia

Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.

Societal Insights

Support for Recent E-Scooter Ban on Footpaths

Most Singaporeans support this ban, citing safety of pedestrians as priority.

Shopping Retail

Survey reveals SG’s national dish and top overseas cravings

Rojak comes out third among what Singaporeans consider as the national dish.

Personal Health Wellness

Survey reveals half of Singaporeans resist early dementia testing.

More people in Singapore are experiencing dementia symptoms at an earlier age, according to the National Neuroscience Institute.

Personal Health Wellness

Survey: Under half of Singaporeans did health screening last year.

HMI Medical’s first National Health Survey in Singapore shows only 49% of Singapore residents went for a health…

Career

Southeast Asian Work Values: Opinions on the good guy approach.

Majority find company values important to them, but more than a third are willing to compromise their values…

Societal Insights

Southeast Asian women are turning to femtech for answers

Femtech usage is highest in Vietnam among Southeast Asian countries