Wearing A Mask in Singapore - How Common is It?
Written on :
June 4, 2024

There is much room for improvement when it comes to practising social responsibility in Singapore - more than half of Singaporeans claim to rarely or not wear masks at all when they are sick. Since the outbreak of COVID-19, do you think more Singaporeans will adopt the practice of wearing masks?

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights

Filipino sellers ready to invest — but expect ROI, logistics efficiency, and ecosystem support in return
Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.

Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support
Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.

Beyond Price: How Singapore’s Focus on Trust and Reliability is Shaping the Future of E-Commerce in Southeast Asia
A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.
.avif)