Top social issues that Singaporeans cared about in 2023

The year 2023 was a whirlwind of events and emotions for Singaporeans. From the intensity of the Presidential Elections to the collective anticipation of snagging Taylor Swift concert tickets, it was a year that will be etched in our memories. 

As we step into the second quarter of 2024, we wanted to reflect on the core concerns of our society—issues that resonate deeply with the people. In our latest study, we sought to understand the social issues that mattered most to Singaporeans in 2023. We surveyed N=1,028 Singaporeans, representative of the population - aiming to gain insight into their genuine concerns and the steps they have taken to address them, if any. 

Prioritising mental health: A journey of understanding and support

In the midst of the daily grind, mental health emerged as a paramount concern for people in Singapore across all ages, with a staggering 67% expressing worry. This concern was further heightened by a troubling surge in suicides, as revealed in a report by the Samaritans of Singapore. The report documented 476 suicides in 2022, marking the highest figure in over 20 years.

In response to this alarming trend, the government announced initiatives to bolster mental health services under the National Mental Health and Well-Being Strategy. These efforts included a tiered model of care tailored to individual needs and training for general practitioners to identify and treat mental health issues. Encouragingly, our study found that nearly 8 in 10 (77%) respondents aged 16-24 demonstrated proactive efforts to understand their mental health better. It’s heartening to also find that 64% in Singapore made an effort to comprehend their own and their loved ones' mental well-being.

Empathy in action: Addressing vulnerable communities

Beyond mental health, 65% in Singapore also expressed deep concern for low-income and vulnerable groups. This empathy translated into tangible action, with 1 in 4 individuals contributing through donations and nearly 1 in 5 (18%)  volunteering for the cause. This outpouring of support led to significant change, exemplified by initiatives like the new ComLink+ scheme, which aimed to uplift low-income families by providing access to essential services and opportunities for stability. As of now, approximately 14,000 families are benefiting from this scheme.

Health and diseases: Navigating post-pandemic realities

Unsurprisingly, health and disease (64%)  also ranked among the top concerns for people in Singapore. The recent memory of the COVID-19 pandemic, serving as a stark reminder of the importance of health and preparedness in the face of emerging threats. Interestingly, a separate study we conducted recently on personal wellness habits in Singapore revealed that Singaporeans have been adopting habits such as a healthier diet (58%) and better sleeping habits (46%) to improve their health.

Nurturing community spirit: Extending a helping hand

In the face of economic uncertainties, Singaporeans rallied behind local businesses and social causes. Despite facing their own struggles, individuals continued to donate (61%) and volunteer (51%) at similar rates to previous years.

Sustainable Living: Small acts, big impact

In the journey towards sustainability, every small action counts. Our study revealed that over 6 in 10 in Singapore (65%) changed or adopted personal habits to become more environmentally friendly in 2023. Notably, respondents in the 55+ age group emerged as unexpected environmental champions, with nearly 8 in 10 (78%) embracing sustainability practices. It will be interesting to find out the contributing factors for this shift in mindset. 

Respondents listed reducing waste (67%), starting to recycle (61%), reducing consumption (49%), switching to eco-friendly products (32%), and repurposing or repairing products instead of simply replacing them as their top environmentally friendly habits of 2023, showing a commitment to sustainability.

Unity in action: Tackling social issues together

Mental health, community support, and environmental responsibility are not isolated concerns but shared responsibilities that transcend generational divides. As evidenced by our study, Singaporeans from all walks of life are actively engaged in addressing these pressing issues through various means, be it donations, volunteering, or personal lifestyle changes. This collective effort inspires hope for a brighter, more inclusive future as we navigate the challenges and opportunities that lie ahead in 2024 and beyond.

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Methodology: The quantitative study was conducted via Milieu Insight's proprietary survey community with N=1,028 in Singapore. The data is representative of the online adult population aged 16 and above. Fieldwork was conducted 28th February to 9th March 2024.

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