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Year-end international travel plans in Southeast Asia
As the year winds down, it’s a season of excitement for many—students revel in their winter breaks, while professionals finally cash in on their well-earned leave. This study takes a closer look at how Southeast Asians embrace leisure travel, revealing their favorite destinations, motivations, and travel companions. It also uncovers the behind-the-scenes planning that makes these trips possible, from budgeting strategies to the growing role of travel booking platforms. By examining the factors that shape their travel choices and behaviors, this study paints a vivid picture of how Southeast Asians make the most of their journeys.
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Specifications
N=523 in Singapore, and N=500 each in Thailand, Malaysia, and Vietnam (N=2023 overall)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Canvas Dashboard
Question samples
- Number of leisure trips taken overseas since the start of 2024
- Regions or countries visited for leisure in 2024
- Plans to travel overseas for leisure in the next 3 months
- Preferred destinations for upcoming leisure trips
- People accompanying the respondent on upcoming trips
- Reasons for traveling overseas in the next 3 months
- Preferences for exploration versus relaxation during upcoming trips
- Approach to budgeting for upcoming overseas travel
- Intentions to participate in cultural or experiential activities abroad
- Use of platforms like Klook or Skyscanner for travel arrangements
- Motivations for booking travel via online platforms
- Concerns or preferences for not using travel booking platforms
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