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Industry
Must-knows before you conduct PR Market Research
This article outlines initial steps and outcomes you can expect when conducting PR market research
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Industry
Navigating Brand Health Monitoring in the Digital Age
Choosing the right tools, platforms, and adapting to consumer trends
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Current Affairs
Sentiments towards Singapore Budget 2023
CDC Vouchers and cash payouts expected to have the largest impact; but concerns over rising cost of living remain.
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Industry
The types of questions in online surveys depend on the survey tool used
Customer satisfaction surveys drive market research. Quality relies on questionnaire complexity and survey online tools.
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Media & Marketing
Navigating the inevitable rise of social commerce | Strategies to win in this social era
How to build a winning social commerce strategy
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Industry
Societal Insights
Gen Z & Millennials
Travel
Klook's x Milieu travel pulse study
Millennials and GenZs are prioritizing shared experiences, with 9 in 10 planning to travel with loved ones.
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Industry
5 tips to optimise your next concept test
These insights draw upon Milieu’s market research expertise in conducting concept tests for a wide range of clients
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Industry
Types of survey questions and how to use them
Learn more about the supported question types on Milieu’s survey platform, Canvas, and get ideas on how to use them
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Societal Insights
5 must-haves for QR code menus that diners crave
72% of Southeast Asians express a preference for digital menus.
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Industry
Measuring what matters in Employee Engagement Surveys
Employee engagement is fluid, so demand that feedback/data collected on your survey platform is reflected in real-time
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Gaming & Technology
What the shift of brand spend into gaming means for publishers
60% of the world’s total population use a mobile phone to go online.
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Research 101
Understanding margin of error in surveys and the factors that influence it
What margin of error can tell you about the precision of your results, and how you can achieve your desired error range.
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