Featured Insights

We ran a set of controlled experiments to understand how respondents from different countries vary in their responses

Only one third of HR respondents believe their company gives high or very high importance to employee mental health.

We gave ChatGPT free rein to design an entire questionnaire and analyse the results - How did that go?

E-wallets were voted the most popular payment method in Malaysia and Indonesia for Hari Raya shopping.

Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.

We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it

Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?

Consistency in market research is key to agile decision-making during rocky periods.

Market research made for all with uncompromising quality and seamless efficiency.

45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.

Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.

27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.