Debt patterns and financial awareness among Southeast Asians
While traditionally viewed with caution and apprehension, there is now a notable normalisation of debt, reflected in the rising popularity of credit cards and buy-now-pay-later (BNPL) payment methods. Many individuals, particularly among younger generations, have embraced the convenience and freedom offered by these financial tools, using them as a means to manage their expenses. However, this changing mindset towards debt raises questions about the potential consequences and long-term financial implications. In this study, we explore consumer borrowing habits, types of debt, personal finance awareness, and the budgeting measures individuals undertake to manage their loans.
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Specifications
N=500 each from Singapore | Malaysia | Thailand | Indonesia | Vietnam | The Philippines
(N=3,000 total)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Canvas Dashboard
Question samples
- Types of debts Southeast Asians have
- Comfort levels with taking loans
- Reasons for taking loans
- Tracking and budgeting habits