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DATASETS
Consumer shopping habits for Ramadan and Hari Raya 2025
This study examines how Muslim consumers in the region prepare for and celebrate Ramadan and Hari Raya, offering insights into their shopping habits, motivations, and spending intentions during the festive season.
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Dataset Created
Fieldwork conducted from 27th to 28th February 2025
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Markets covered
Malaysia | Indonesia
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Includes
21 questions
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Price
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Specifications
N=500 in Malaysia, N=500 in Indonesia (N=1,000 overall)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Dashboard
Question samples
- Shopping mode for clothes, hampers and household needs for Hari Raya
- Online platforms used for shopping for Hari Raya
- Online payment methods used for shopping for Hari Raya
- Shopping preferences for Hari Raya
- Preferred type of advertisements
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