Consumers in the Philippines have clicked with Shopee, selecting the ecommerce major as their top brand for customer experience. Shopee not only offers Filipino consumers convenience, but is also easy on their digital wallets with frequent sales, promos, vouchers, cashback, no minimum spend and free delivery offers to buy everything for daily life more easily, from clothing to electronics to beauty supplies to Shopee Supermarket groceries. The ranking stems from Campaign's authoritative list of Southeast Asia's top 50 brands for consumer experience, recently revealed at Campaign360 in partnership with research firm Milieu Insight.
Six markets were involved in the survey (Indonesia, Malaysia, Vietnam, Thailand, Singapore and Philippines), whereby recognised brands with minimum awareness levels across 11 sectors were ranked across five CX metrics: quality, buying experience, customer service, brand touchpoints (ease of use across all digital and offline brand interactions) and advocacy (degree of recommendation) to form their customer
Similarly to Singapore, Filipinos over-indexed on food and food delivery brands, with nearly one-third of their top 30 brands falling in this category. Online retailers and digital wallet brands, best-placed to deliver seamless and effortless buying experiences scored highest, with Lazada and GCash joining Shopee to form three of the top four brands. Otherwise, the Philippines' top 30 was generally well-rounded with a solid mix of retailers (3), apparel brands (3), FMCG (3) and mobile or streaming service providers (4).
While Filipino consumers deferred to international brands when it came to mass market goods like FMCG, apparel and electronics, a third of their top 30 choices were local brands. These tended to be from categories like restaurants (Jollibee, Chowking, Greenwich Pizza, Max's Restaurant), retail (Bench, Penshoppe) and broadband providers (Globe, Smart).
Consumers in the Philippines have clicked with Shopee, selecting the ecommerce major as their top brand for customer experience. Shopee not only offers Filipino consumers convenience, but is also easy on their digital wallets with frequent sales, promos, vouchers, cashback, no minimum spend and free delivery offers to buy everything for daily life more easily, from clothing to electronics to beauty supplies to Shopee Supermarket groceries. The ranking stems from Campaign's authoritative list of Southeast Asia's top 50 brands for consumer experience, recently revealed at Campaign360 in partnership with research firm Milieu Insight.
Six markets were involved in the survey (Indonesia, Malaysia, Vietnam, Thailand, Singapore and Philippines), whereby recognised brands with minimum awareness levels across 11 sectors were ranked across five CX metrics: quality, buying experience, customer service, brand touchpoints (ease of use across all digital and offline brand interactions) and advocacy (degree of recommendation) to form their customer
Similarly to Singapore, Filipinos over-indexed on food and food delivery brands, with nearly one-third of their top 30 brands falling in this category. Online retailers and digital wallet brands, best-placed to deliver seamless and effortless buying experiences scored highest, with Lazada and GCash joining Shopee to form three of the top four brands. Otherwise, the Philippines' top 30 was generally well-rounded with a solid mix of retailers (3), apparel brands (3), FMCG (3) and mobile or streaming service providers (4).
While Filipino consumers deferred to international brands when it came to mass market goods like FMCG, apparel and electronics, a third of their top 30 choices were local brands. These tended to be from categories like restaurants (Jollibee, Chowking, Greenwich Pizza, Max's Restaurant), retail (Bench, Penshoppe) and broadband providers (Globe, Smart).