At Milieu we want to look at WHAT’S AHEAD.
E-wallets are growing rapidly and the demand for easy, contactless payment will continue to evolve. In this quick 7-page report, we provide an overview on the perceptions of purchasers across six markets in Southeast Asia toward e-wallets as a payment method.
- Incidence of using e-wallet vs. cash among online and offline purchasers
- Views on e-wallets as the future of payments, and replacing the need for physical money (e.g., cash, card)
- Likes about e-wallets, and promos that work best with them
- Brands currently being used, and preference to use just one or multiple brands
The report is powered by a study of n=1200 respondents in Malaysia, Philippines, Singapore, Thailand, Vietnam, and Indonesia, with a natural fallout of e-wallet users.