
What goes behind your favourite pair of shoes? It is said that the footwear industry is at least 10 years behind the rest of fashion when it comes to environmental standards. Based on a Milieu poll, 64% of people in Singapore are willing to pay more for their apparel, if that means doing good for the environment. Would you do the same, or simply purchase less?

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.