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Understanding the impact of AI tools in Southeast Asia
The adoption of AI tools among general consumers, as well as marketers and creatives, has seen a significant rise in Southeast Asia. This study is divided into two parts: the first explores the general population's familiarity with AI tools e.g. ChatGPT, DALL-E, and Midjourney, examining their usage patterns, impact on daily productivity, and perceptions of AI's accuracy and reliability. The second part delves deeper into the views of marketers and creative professionals, investigating how AI has influenced their work, from creating digital ads to improving workflow efficiency. Additionally, the study explores broader concerns, such as the rapid pace of AI development and whether professionals believe AI will one day replicate their roles.
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Specifications
General Population
N=1,012 in Singapore, N=1,002 in Thailand, N=1,006 in Malaysia (N=3,020 overall)
Marketers and Creatives
N= 116 in SIngapore, N= 130 in Thailand, N= 172 in Malaysia (N= 418 overall)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Canvas Dashboard
Question samples
- How familiar are you with Artificial Intelligence tools like ChatGPT, DALL-E, Midjourney?
- Have you used any AI-powered tools in the past 6 months?
- Would you say AI has improved or worsened your general productivity when it comes to daily tasks?
- How much trust do you have in the accuracy and reliability of information generated by AI?
- Why do you find AI tools difficult to use?
- What do you think of digital ads created by Artificial Intelligence?
- Have you found yourself using AI-powered tools at work?
- Have you found yourself using AI-powered tools at work?
- How satisfied have you been with these AI-powered tools?
- How do you feel about the speed at which Artificial Intelligence (AI) is evolving?
- Do you think AI will eventually be able to do what you do?
Get in touch for the full report
