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Lunar New Year 2025: Spending and celebration habits across Southeast Asia
Building on last year’s Lunar New Year study, this year we’re diving into how Southeast Asians plan to celebrate and spend for Lunar New Year 2025. Our research explores their spending intentions on essentials like food, entertainment, beauty, and apparel, along with their perspectives on promotions and festive deals. Beyond the spending, this study dives into how these choices reflect personal financial outlooks for the year ahead, offering a heartfelt view of the hopes, habits, and economic moods that make this season so meaningful.
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Specifications
N=503 each from Singapore and Malaysia, N=530 from Vietnam, and N=500 from Thailand (N=2,036 overall)
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Canvas Dashboard
Question samples
- How / Where Southeast Asians intend to spend Lunar New Year 2024
- Spend intent on food, personal beauty/care, and entertainment sectors (ie. average basket size)
- Impact of inflation on Lunar New Year budgeting/spending
- Economic outlook and personal household conditions in the next 6 months
- Sentiments on deals and promotions
Get in touch for the full report
