As the holiday season approaches, Southeast Asia is already adorned with festive decorations, and the spirit of Christmas is in full swing. Our Christmas study sheds light on the unique ways each country in the region embraces the holiday season, ranging from the budget allocated for presents to the types of gifts they choose to give to their loved ones. Additionally, we delve into their choices of Christmas celebration companions, their plans for the festive season, where they prefer to purchase their gifts, and more.
N=500 respondents each from Singapore, Philippines, and Thailand (N=1,500 respondents overall)
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As the holiday season approaches, Southeast Asia is already adorned with festive decorations, and the spirit of Christmas is in full swing. Our Christmas study sheds light on the unique ways each country in the region embraces the holiday season, ranging from the budget allocated for presents to the types of gifts they choose to give to their loved ones. Additionally, we delve into their choices of Christmas celebration companions, their plans for the festive season, where they prefer to purchase their gifts, and more.