This study examines the role of TikTok in marketing, exploring marketers' dependency on the platform, profiling its users, and delving into the experiences of TikTok creators in Malaysia. This comprehensive report concludes with predictions for the future of the platform and recommendations for marketers.
Target respondents:
TikTok users & creators: N=3,000 | Decision makers: N=800 (Note: Both samples are in their own independent surveys)
The following formats are available:
This study examines the role of TikTok in marketing, exploring marketers' dependency on the platform, profiling its users, and delving into the experiences of TikTok creators. This comprehensive report concludes with predictions for the future of the platform and recommendations for marketers.