Amidst the constantly evolving dining landscape of Southeast Asia, a significant paradigm shift is taking place as an increasing number of restaurants adopt digital menus. This study meticulously dissects the crucial trends in digital menus, explores Southeast Asians' preferences for QR code menus, analyses the factors they wish to encounter in QR code menus, and delves into negative experiences faced by individuals in the region, among other aspects. The objective of this study is to provide actionable insights for businesses seeking to navigate this transformative wave in the dining industry.
N=500 respondents each in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines (N=3,000 overall)
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Amidst the constantly evolving dining landscape of Southeast Asia, a significant paradigm shift is taking place as an increasing number of restaurants adopt digital menus. This study meticulously dissects the crucial trends in digital menus, explores Southeast Asians' preferences for QR code menus, analyses the factors they wish to encounter in QR code menus, and delves into negative experiences faced by individuals in the region, among other aspects. The objective of this study is to provide actionable insights for businesses seeking to navigate this transformative wave in the dining industry.