Black Friday has evolved into a global phenomenon, and Southeast Asia is no exception to this retail extravaganza. In this extensive study covering Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand, we reveal insightful patterns in shopping habits during this significant event. Delving into key findings, we unravel the intricacies of Southeast Asia's Black Friday code, including the participation rate, whether the region wait for Black Friday to purchase big items, the types of items purchased during Black Friday, preferred shopping locations, and more.
N=500 respondents each in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines (N=3,000 overall)
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Black Friday has evolved into a global phenomenon, and Southeast Asia is no exception to this retail extravaganza. In this extensive study covering Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand, we reveal insightful patterns in shopping habits during this significant event. Delving into key findings, we unravel the intricacies of Southeast Asia's Black Friday code, including the participation rate, whether the region wait for Black Friday to purchase big items, the types of items purchased during Black Friday, preferred shopping locations, and more.