In a world where self-care has taken centre stage, beauty enthusiasts in Southeast Asia aren't just pursuing the perfect skincare and makeup products; they are delving deeply into the world of ingredient lists, seeking the elusive promise of "Clean Beauty." This emerging trend is characterised by a deep-seated desire for transparency, safety, and eco-friendliness in beauty products. This comprehensive study offers a fascinating glimpse into the preferences and practices of beauty-conscious consumers in this region, from commonly avoided skincare ingredients, views and opinions on clean beauty products, familiarity with clean beauty, factors about clean beauty that Southeast Asians prioritise, and more.
N=500 respondents each in Thailand, Malaysia, and The Philippines (N=1,500 overall)
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In a world where self-care has taken centre stage, beauty enthusiasts in Southeast Asia aren't just pursuing the perfect skincare and makeup products; they are delving deeply into the world of ingredient lists, seeking the elusive promise of "Clean Beauty." This emerging trend is characterised by a deep-seated desire for transparency, safety, and eco-friendliness in beauty products. This comprehensive study offers a fascinating glimpse into the preferences and practices of beauty-conscious consumers in this region, from commonly avoided skincare ingredients, views and opinions on clean beauty products, familiarity with clean beauty, factors about clean beauty that Southeast Asians prioritise, and more.