Video Gaming in Singapore: Favourite Platforms and Spending
Written on :
June 21, 2024
.avif)
64% of Singapore respondents prefer mobile games over PC and console, likely due to its convenience, accessibility and affordability. How much are they invested in video games? Our poll shows that PC game players are the least likely (8%) to pay for in-app purchases. Meanwhile, mobile game players typically spend between $1-$10 for in-app purchases. Results are more polarised among console game players, with 22% not spending on in-app purchases, and 36% spending more than $25!

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights

Filipino sellers ready to invest — but expect ROI, logistics efficiency, and ecosystem support in return
Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.

Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support
Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.
.avif)