How Malaysians and Indonesians are shopping smart for Hari Raya 2025

How Malaysians and Indonesians are shopping smart for Hari Raya 2025

As the countdown to Hari Raya Aidilfitri 2025 begins, shoppers across Malaysia and Indonesia are hitting the stores—both online and offline—but with a more mindful approach than ever. Whether it's snapping up matching baju Raya or curating the perfect hamper for loved ones, this year's shopping trends reveal a community focused on balancing tradition, affordability, and convenience.

So, how are Malaysians and Indonesians preparing their Raya shopping lists? We polled 1,007 respondents to understand what matters most to them as they gear up for the festive season.

Price tops the list, but quality matters too

It’s clear that shoppers are more budget-conscious this year. Across both countries, 78% say price is the most important factor when shopping for Hari Raya. Malaysians lead slightly, with 81% saying price influences their decisions, compared to 75% of Indonesians.

But it’s not just about finding the lowest price—69% of shoppers also say quality is non-negotiable, ensuring they get the best value for their ringgit and rupiah. For many, quality and price go hand in hand, especially when shopping for clothes and household items that will make their Raya celebrations memorable.

Discount hunters and deal seekers

It’s official: everyone’s on the hunt for a bargain. An overwhelming 89% of shoppers say they actively look out for discounts and promotions when shopping for Hari Raya. This deal-seeking behavior is especially strong in Malaysia, where 92% are always on the lookout for the best deals.

Discounts and promotions are the #1 driver for purchases, with 65% saying they look out for these offers before anything else. Convenience (36%) and online reviews (33%) are also key considerations, especially for those shopping through e-commerce platforms like Shopee, Lazada, and Tokopedia.

Trying new brands, but sticking to local favourites

While some shoppers are exploring new options, many still prefer the familiar. About 37% of Malaysians and 35% of Indonesians say they’re excited to try new brands this Raya season. However, a larger group—40% overall—are loyal to the brands they know and trust, especially when it comes to household goods and traditional snacks.

When choosing between local and international brands, local pride shines through. 63% prefer buying from local brands, with Indonesians being the most loyal at 66%. Supporting homegrown businesses, especially during the festive period, resonates strongly in both markets.

Ramadan bazaars still hold a special place

Despite the convenience of online shopping, Ramadan bazaars are still a must-visit for many families. 84% of respondents say they’re either very likely or somewhat likely to visit a bazaar this year. Malaysians show slightly more enthusiasm (88% likely to visit), compared to 80% of Indonesians.

These bustling markets remain a core part of the Raya experience, offering everything from last-minute outfit finds to irresistible kuih and festive dishes.

What wakes a Raya ad work?

Shoppers are also particular about the kind of advertising they like to see during Ramadan and Hari Raya. Across both countries, ads that are creative (52%), nostalgic (51%), touching (46%), and happy (46%) tend to win hearts.

Interestingly, Malaysians are more drawn to ads that evoke nostalgia (61%), while Indonesians lean towards funny and inspiring ads (46% and 44%, respectively). So, for brands hoping to make an impact this season, storytelling that combines creativity, culture, and emotion is key.

How much are they spending?

Malaysians and Indonesians are embracing smart spending this year. When it comes to clothing, 74% of shoppers say they’ll be spending less than MYR 300 / IDR 1.5 million. Many are opting to rewear outfits from previous years—particularly in Indonesia, where 33% plan to reuse their baju Raya.

For household items and hampers, 83% will keep their budget under MYR 400 / IDR 2 million. Malaysians are more likely to splurge on higher-end hampers, especially through platforms like Lazada or social media sellers. Indonesians tend to focus on practical gifts and essentials, often purchased from Shopee or Tokopedia.

The smart shopper’s Raya in 2025

This Hari Raya, shopping isn’t just about extravagance—it’s about mindfulness. Consumers are seeking out the best deals, supporting local brands, and ensuring quality remains a top priority. They’re blending the old with the new: browsing bazaars, shopping via smartphones, and making intentional choices about what—and how much—to buy.

At the heart of it all? A desire to create joyful, meaningful celebrations with family and friends, while being smart about spending.