MiAudience (formerly Portraits)

Audience intelligence,
built for your market

Connected data on the people, brands and categories that matter in Southeast Asia, from our own panel across six markets

Our own Panel
Six Southeast Asian markets
MiAudience audience intelligence platform

Who is it for?

For media and creative agencies

Walk into the pitch already knowing the audience. The data is ready in MiHQ the day the brief lands, with media habits built into every profile, so you can plan media and shape the creative idea without waiting on fieldwork.

For brands

Size your audience, understand what drives them, then ask them back. Specialist modules add depth in your category, and follow-up surveys go to the same people you’ve profiled.

Specialist Modules

Go deeper in the sectors you care about

Add specialist modules to see your audience through the lens of your category

Explore MiReports
MiAudience profiling data view
MiAudience traits, media variables and responses
Follow-Up Surveys

Found an interesting segment? Ask them back

Send a follow-up survey to any segment you build in MiAudience. You can go from spotting a pattern to understanding the reason behind it, with the same people

See It in Action

The Milieu Edge

Media habits in every profile

Plan media and shape the creative idea from the same profile, without waiting on fieldwork

Six markets, one panel

Our own panel, run directly by Milieu in all six Southeast Asian markets

Ready whenever you are

Build and refine segments 24/7, on your own schedule

FAQ

Frequently asked questions

What is MiAudience?+

MiAudience (formerly Portraits) is Milieu’s audience intelligence product. It gives you a base audience profile in each market, covering demographics, attitudes and media habits, with specialist modules by sector, all explored in MiHQ.

Where does the data come from?+

From our own panel, run directly by Milieu in all six Southeast Asian markets.

How is MiAudience priced?+

MiAudience is an annual subscription by market, with specialist modules as add-ons. Get in touch for pricing.

Who is MiAudience for?+

Media and creative agencies use it to win pitches and plan media. Brands use it to size, understand and follow up with an audience.

MiAudience

See what your audience watches, believes and buys. Market by market

Tell us your category and market.
We’ll show you your audience live in MiHQ