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Milieu Insight study: Spending on fitness products likely to increase in 2022
Whether you’re one for new year resolutions or not, it’s that time of the year. With Covid-19 variants throwing spanners and pandemic restrictions keeping many at home, some have paid closer attention to their physical health. We surveyed Southeast Asians to find out where fitness stands in their resolutions list, and the spending intentions for fitness products in 2022.
According to the study, 62% of Southeast Asians indicated that their resolutions for 2022 include keeping fit, which is also the most voted option. Intention to keep fit is highest in Singapore (72%) and Thailand (70%).
Spending for fitness products is likely to be higher compared to this year, with more people indicating that they intend to spend on these products in 2022, compared to those who said that they have made such purchases this year.
Commenting on the study’s findings, Gerald Ang, CEO of Milieu Insight, said, “As the new year approaches, we can expect a new wave of trends to take over the fitness landscape. While at-home workouts are here to stay, the overall approach to wellness has shifted: Not only are people focusing their efforts on how they work out, but also why. And, as technology continue to evolve, many are beginning to take more holistic approaches to their overall wellness, extending beyond just their physical health.’’
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