2020 Christmas shopping trends in the Philippines

The holiday season is upon us, and this year we decided to take an in-depth look at consumer attitudes and behaviours in the Philippines as they relate to Christmas 2020.

December 2020 marks one year since the first case of Covid-19 was detected, and roughly 8 months since national lockdowns began to roll out globally. With many countries around the world experiencing their 2nd, or in some cases 3rd or even 4th waves of the virus, it’s clear now that consumer behaviours have shifted on a number of fronts. From consumer mobility to spending habits, this report explores where and how such behaviours have changed.

Beyond the key findings, we’ve also included a number of strategic recommendations that brands should keep in mind as we approach the final weeks of the holiday season. But the findings and recommendations covered in this report have implications beyond Christmas 2020. We’re likely to see long term, and in some cases permanent disruptions to consumer attitudes and behaviours as a result of Covid-19. And so these findings can also inform consumer trends in 2021 and beyond.

Key insights covered:

- Covid-19 impact on festive activities

- Spending intention for Christmas 2020 versus 2019

- Shopping behaviour and channels

Methodology: Based on online surveys via Milieu’s proprietary survey community in the Philippines, conducted from 13-16 November 2020.

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