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DATASETS
Study: Virtual try-on technology
Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping
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Dataset Created
May 2022
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Markets covered
SG | MY | VN | TH | ID
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Includes
14 questions
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Price
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Specifications
Sample size: N=1068 (Singapore), N=1000 (Malaysia), N=1133 (Indonesia), N=1012 (Vietnam) and N=1000 (Thailand) fashion and/or makeup purchasers
Deliverables
The following formats are available for purchase:
- Tabulation (XLS)
- Raw datafile (CSV or XLS)
- Live Dashboard
Question samples
- Where do you usually shop for FASHION (i.e. Clothes, bags, footwear, jewellery, spectacles etc.)?
- Which categories of MAKEUP products do you think having Virtual Try-On will be most helpful for you?
- How was your experience using the Virtual Try-on?
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